Gibson Releases "Playboy" Guitar
February 3, 2000
The pursuit of the "good life" as emulated by Playboy has always
included rock stars, their music and their fans. However, today, it also includes
rock stars' most prized instrument--the electric guitar.
Gibson's Custom, Art and Historic division has teamed up wtih Playboy Enterprises
to design and produce a series of official Playboy guitars. The limited edition
guitars are expected to be quickly snapped up by collectors and Playboy aficionados
alike as the investment value of collectible instruments skyrockets.
The first run of limited edition guitars features Playboy's timeless Rabbit
Head logo printed on it in a black and white high-gloss finish. In addition, the
neck of the guitar is emblazoned with "PLAYBOY."
Only 10 of this first edition will be produced. The guitars will be presented
as gifts to individuals who personify the Playboy lifestyle and a select number
will be available through Playboy's auction web site and special Playboy promotions.
Subsequently, Gibson will design and produce additional limited-edition Playboy-themed
guitars to be sold via its global dealer base.
"Playboy is the ultimate lifestyle brand," said Helen Isaacson, president
of Product Marketing. "Through our association with Gibson, we will be able
to translate Playboy's unique qualities of style and sexiness into a collector's
item that is truly American. Like they say, 'after all is said and done... only
a Gibson is good enough.'"
Gibson's Custom Division is renowned for its highly sought limited edition
and reissue guitars, sometimes fetching over $100,000. Playboy's world renowned
Jazz festival, charity events and upscale male demographic are expected to fuel
enthusiast excitement as news of the limited runs filters through the music and
collector communities.
Gibson's Custom division produces a variety of specialty guitars. The Historic
Collection features legendary Gibsons, including Gibson's first f-hole "jazz
box," the L-5, and the painstakingly reproduced
Les Paul '59 Flametop Reissue. The Custom Shop showcases the creative range
of the division's designers and ranges from new models, built to the specifications
of professional musicians, to special editions of traditional Gibsons, such as
the highly ornamented Century Guitar. The divisionís
Art guitars are one-of-a-kind instruments made for individual artists or to
commemorate events such as Gibsonís 100th Anniversary and B.B. King's 70th
Birthday.
For more information, visit their web site at www.gibson.com.
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