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Fender '69 Stratocaster

January 16, 1997

The year 1969 was indeed a watershed year in the history of rock. It was the year of guitar-driven supergroups anchored by tastefully torrid players such as Eric Clapton, Jimi Hendrix, Mike Bloomfield and Jeff Beck. It also was the year of the landmark Woodstock festival, the Beatles' swan song album "Abbey Road" and the Rolling Stones' record "Let It Bleed."

In celebration of that golden era, Fender Musical Instruments has unveiled the '69 Stratocaster. Designed by Fender's master builders at the Fender Custom Shop in Corona, California, the '69 Stratocaster "faithfully recaptures the tone, feel and look of the guitar of choice for many musicians during 1969-an historic year for the electric guitar," said Mike Lewis, Fender electric guitar marketing manager.

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For starters, the '69 Stratocaster boasts a comfortable alder body for a warm, rich sound. It also comes equipped with three Custom '69 "reissue- style," single-coil pickups, easy-to-use vintage tremolo bar, master tone and volume controls and five-position blade pickup switching.

In addition, the guitar features 21 vintage frets on a one-piece, satin-finished maple neck (with maple or rosewood "round-lam" fretboard) as well as a late-60s-style large headstock that houses vintage-style machine heads. The '69 Stratocaster is available in Three-Color Sunburst, Olympic White, or Black. U.S. suggested retail price, including black Tolex case, is $2299.99.

For more information, visit their web site at www.fender.com.

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