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Musikmesse 2009 Coverage (Frankfurt, Germany: April 1 - 4)
PRESS RELEASE
Ableton Releases Live 7, New Add-On Instruments and Ableton Suite
November 29, 2007
Advertisement Ableton is excited to release a range of new products available today: Ableton Live 7, several new add-on instruments and Ableton Suite. Check out www.ableton.com/pages/home?i=pr for tours of each product. Ableton Live 7 Live 7 brings the features most frequently requested by Ableton's users. The new "Drum Rack" streamlines beat production via an easy drag-and-drop interface and brings endless creative possibilities. New Ableton Instruments Tension is a physical modeling string synthesizer based on the advanced technology found in String Studio from Applied Acoustics Systems (AAS). Through the use of mathematical models, Tension simulates each component of a stringed instrument. Tweak everything from how the string is played—with a pick, bow or hammer—to the size and type of instrument body used. Create incredibly accurate reproductions of real instruments or design otherworldly hybrids, all within Live's familiar working environment. For more information, please visit www.ableton.com/tension?i=pr Electric offers the much sought-after sounds of classic electric pianos. Based on AAS' acclaimed Lounge Lizard, Electric uses the same advanced physical modeling synthesis technology and integrates perfectly into Live's workflow. Because Electric uses synthesis, users can dive inside and play with the guts of the instrument—the hammers, tines, pickups and more—to achieve just that right amount of melancholy or bark and bite. For more information, please visit www.ableton.com/electric?i=pr. Analog emulates the unique circuitry and irresistible tweakability of vintage analog synthesizers, employing the renowned physical modeling technology of AAS' Ultra Analog. Analog is a creative workhorse that features versatile alias-free oscillators, multi-mode filters, syncable LFOs, looping envelope generators and much more. Able to produce everything from silky pad sweeps to earth-shaking bass, Analog is also completely integrated in Live's familiar interface. For more information, please visit www.ableton.com/analog?i=pr. Session Drums is a meticulously multisampled library of acoustic drums that reproduces the nuances of a recording session and puts you in the engineer's seat. Session Drums gives you full control of the close mics for each drum as well as the overheads and room mics, so you can craft the perfect drum mix for your songs. Session Drums also includes stereo kits appropriate for various musical styles and a variety of MIDI grooves to speed up the production process. Session Drums was created in collaboration with ChocolateAudio, makers of the critically acclaimed "Imperial Drums." For more information, please visit www.ableton.com/session-drums?i=pr. Drum Machines offers a choice selection of classic drum machines, meticulously sampled and programmed by Ableton content developer PureMagnetik, to faithfully reproduce the original sounds. Drum Machines is easily tweaked with cleverly mapped controls, allowing users to experiment with the inner workings of the instrument and adjust to taste. For more information, please visit www.ableton.com/drum-machines?i=pr. Essential Instrument Collection 2—a multi-gigabyte collection of meticulously sampled and selected instruments, offering a choice selection of acoustic and electric pianos, guitars, bass, drums, orchestral strings, brass, woodwinds and more. Version 2 adds acoustic and electronic drums as well as presets optimized for better sound quality and faster loading. For more information, please visit www.ableton.com/eic?i=pr. Ableton Suite Pricing and Availability Ableton Live 7 New Ableton Instruments Ableton Suite Upgrade Pricing Upgrade Offers from Live 6 Upgrades from Live 6 to Live 7 Special Upgrade Bundle Offers, Valid through December 31 Owners of Sampler, Operator or the Essential Instrument Collection receive additional discounts when upgrading to Ableton Suite. Please find your individual offers at www.ableton.com/live-7-upgrades?i=pr. Upgrade Offers from Other Live Versions Including Live LE and Live Lite Pricing varies depending on which version you upgrade from. For users of any version of Live including Live Lite and Live LE, there will be attractively priced introductory offers for Live 7 and various combinations of instruments. Please find your individual offers at www.ableton.com/live-7-upgrades?i=pr. For more information, visit their web site at http://www.ableton.com/.Recent Ableton headlines
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