Broadtexter Empowers Indie Bands with Simple, Cost-Effective Mobile Fan Club Service

January 26, 2007

Broadtexter enables every band or artist to create a mobile fan club so they can easily use regionalized text messaging to stay connected with their Fans on-the-go. Every band or artist has an email list and MySpace 'friends', but the ability to reach fans with text messages about new releases or specific shows (in specific areas) is the next generation of fan communication.

How it Works
Fans easily join a Mobile Fan Club right from a Flash widget that the band or artist can embed across their entire web presence (social networking sites, blogs, and their home pages). Once in a Mobile Fan Club, the band or artist (not Broadtexter) controls the messages that go out to the fans. The service is completely free of spam so fans will never get annoyed with third-party advertisements on their phones.

The Trend
Broadtexter is offering a meaningful way for fans to stay informed when they're not at their computers. The growth of social networking sites like MySpace has created great opportunities to increase exposure for a band or artist, but it has also created an over-load of information for the typical music fan. There is just so much to keep track of out there. It's tied fans to their computer screens and created a challenge to keep their attention. Broadtexter Mobile Fan Clubs make if easy for bands and artists to keep their fans informed and updated about information relevant.

One stand-out feature is that a band or artist can send REGIONALIZED alerts to their fans right from their own cell phone (because sometimes you just can't get to a computer between gigs). Regionalized alerts can also be easily sent from the secure Broadtexter account pages where there are some other great tools like the ability to review fan subscriber data by region, customize the look and feel of the sign-up module, and review past text alerts.

The better bands and artists communicate with their fans, the more their fans will grow with them and buy their albums and come to their shows. Broadtexter currently serves the US, Canada, and Puerto Rico and can be used for free for 6 months. Various plans are available and can cost as little as $10/month with no additional costs. Setting up a Mobile Fan Club can be done in five minutes right from the Broadtexter website.

For more information, visit their web site at http://www.broadtexter.com/.

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Broadtexter Empowers Indie Bands with Simple, Cost-Effective Mobile Fan Club Service (2007-01-26)

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