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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
GC Pro To Distribute Euphonix MC Media Application Controller
February 01, 2006
Advertisement GC Pro, the dedicated professional audio division of Guitar Center, Inc. has announced an agreement with Euphonix to be the primary U.S. sales channel for the new Euphonix MC Media Application Controller. The MC will be featured at several Guitar Center locations and supported by a U.S. tour of the Euphonix 'Break Free' truck that features an MC in a mobile demo environment. Addressing the common necessity to work with multiple applications and, in many cases, multiple workstations simultaneously, the Euphonix MC is designed to provide fast Ethernet control of any application, and push-button selection of multiple workstations over a network. The MC brings back the touch and feel of artistic connectivity, which is often strained through the use of only keyboard and mouse. Featuring 56 SmartSwitches, hi-res touch screen, 9 touch sensitive knobs, 4 moving faders, keyboard, trackball and jog wheel, the MC will speed up and enhance operation of any software application. The MC also includes a professional surround sound monitor application with control from the MC's surface. The MC's 56 LCD SmartSwitches, each with custom name and graphic icon designation, can be programmed to send out keystroke commands at the push of a button. The MC also supports HUI and Mackie Control for integration with applications such as Pro Tools, Digital Performer, Logic Pro and Final Cut Studio. For the ultimate in application integration, the MC supports the EuCon high-speed Ethernet control protocol for total integration with workstations such as Steinberg's Nuendo and Merging's Pyramix. GC Pro will work closely with Euphonix over the coming months to provide a unique outlet for this new product. GC Pro's General Manager, Rick Plushner, is on familiar ground: "Its very exciting to be working with Euphonix again. I think the MC is the perfect fit for GC Pro; it's a very unique and exciting product that will appeal to GC Pro customers and we can provide complete integrated packages including the MC, DAW software, plug-ins, converters and the Mac or PC workstation." Euphonix Executive Vice President Worldwide Sales, Russell Waite, sees this as a very positive step for Euphonix, "With the MC we now have a product that fits GC Pro's new approach to business. Through a single distribution chain in the U.S. we will support GC Pro and help their customers experience the power of this product. We are very excited about this relationship." For more information, visit their web site at http://www.euphonix.com/.Recent Euphonix headlines
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