127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE

GMS Drum Co. Introduces White Ash Drum Kits

July 28, 2006

GMS Drum Co. has introduced a new series of drums featuring the unique sound of North American hard white ash. GMS worked closely with American drum shell manufacturer Keller to develop these 8-ply 100% ash shells. Enhanced with Keller's proprietary VSS™ technology, they are available exclusively on GMS Grand Master Series and Special Edition (SE) Series drums.

North American hard white ash is distinguished from maple, birch, oak, and mahogany by its exceptional punch and focus. Keller's VSS technology extends this wood's low-frequency sustain to produce richness and balance that's unequalled even by other ash-shell drums.

"We experimented with different types of ash, including swamp ash [Southern soft ash]," commented GMS's Rob Mazzella. "In depth, articulation, and sustain, nothing touched Keller's VSS-enhanced North American hard white ash shells."

Added Joe Montineri, Keller Music Division director of product development, "This exclusive GMS shell is crisp, punchy, and fat, with amazing amplitude, duration, and timbre focus."

 

(Click for close-up)

For more information, visit their web site at http://www.gmsdrums.com/.

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