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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Gibson Guitar Announces New Delivery Dates for Anticipated Dark Fire Guitar
December 16, 2008
Advertisement Gibson Guitar announced today that the anticipated Gibson Dark Fire guitar will ship in limited quantities to select dealers with additional shipments later in the month and early 2009. Gibson's retail partners will not acquire the anticipated limited number on Monday, December 15, 2008 due to the high demand for the remarkable new guitar and the production process for installing the proprietary technology. Production will be limited to only a select number of units per day. Gibson will produce the Gibson Dark Fire guitars throughout the year and will deliver them to participating dealers over the course of the next few weeks. A list of Dark Fire dealers is available on the Gibson website. Consumers interested in purchasing the Gibson Dark Fire guitar should check with their local dealer on delivery date and opportunity to reserve a model. "Gibson takes great pride in providing their fans and consumers the best possible musical experience in the world. The Dark Fire is poised to change the guitar industry and because of that we have decided to produce the Gibson Dark Fire slowly and roll it out in a way that will meet consumer expectations that the guitar they purchase is perfect in every way," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "Although production of the Dark Fire guitar is slower than most guitars, it is important to take the time to deliver the most remarkable guitar of its time to the most remarkable guitar fans in the world only the way Gibson can." Gibson Guitar's Dark Fire guitar will rock the music industry to its core and will soon become the most sought after musical instrument of its time.  (Click for close-up)Recent Gibson headlines
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