127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE

Hip Hop/R&B MIDI Grooves from Keyfax

February 20, 2001

KEYFAX Software, a producer of MIDI Samples, announces the arrival of Hip Hop Shop, a cut and paste library of the latest hip hop and R&B grooves.

Drawing on the success of its ‘content disk’ for Yamaha’s RM1x sequence remixer, KEYFAX has again called upon the skills of West Coast producer and drummer extraordinaire Ron E Beck (Tower Of Power, Sista Monica) for some of the disk’s most intriguing and subtle beats. Additionally come some classic hip hop beats and loops from the East Bay’s Al Eaton (Ice T, and Queen Latifah), and Chronic Music’s The Beat Professor, plus some seriously warped beats from Chuck D. protogé Bill Turner.

Hip Hop Shop contains more than 700 items in total, including 400+ drum loops (from classic old school breakbeats to cutting edge R&B), 150+ basslines (sub bass sine waves, funk, acoustic bass), Dr. Dre-style snakey monophonic synth lines, dripping with portamento, plus choppy guitar grooves, scratches, gates, and the collection’s most interesting category: ‘Stuff,’ comprising street scenes, scary heartbeats, rumbles, gunfire, and other carefully constructed sound FX.

Hip Hop Shop has been designed to work within, but certainly not limited to GM/2. This is a definitive collection of hip hop and R&B parts, usable on any sequence platform, including Akai MPC-2000, and with any MIDI sound source.

A full version of the written manual can be viewed in advance on the Keyfax website.

Price: $39.95.

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