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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
New Groovebox from Roland
March 11, 2000
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Roland is proud to introduce the latest addition to its Groovebox lineup—the MC-307. Building on the popular Groovebox concept, the MC-307 is an affordable desktop electronic music sequencer/sound module with an entirely new interface designed for DJ’s and other artists who perform primarily with turntables and vinyl records rather than musical instruments. Featuring a sexy black-and-silver design, Turntable Emulation, increased wave memory and all-new groove music patterns, this Groovebox will fit right alongside turntables and DJ mixers. Built from the ground up for DJ’s and remixers, the MC-307 features a new controller called Turntable Emulation with Push and Hold buttons, allowing users to manipulate the pitch and BPM of patterns in the same manner as they would with a turntable. Now, for the first time, DJ’s can control their Groovebox as if it were a vinyl record. A new graphical LCD linked to four function buttons eliminates layered menus and makes operation easy—even for DJ’s who have little experience with digital instruments. At the heart of the MC-307 is a 64-voice dance music-oriented sound engine with 16MB of wave memory—twice that of the MC-505 Groovebox. This expanded wave set translates into a staggering 800 Preset Patches covering the spectrum of groove music (TB-303, Juno, Jupiter, etc.). Even the rhythm kits have been increased to 40 presets, including all the classic Roland drum machines—from the TR-808 and -909 to new additions like the TR-505. All of these sounds can be tweaked in realtime using dedicated knobs for Cutoff, Resonance and LFO, or using any of the four assignable control knobs and Grab switch. Because dance music is continually evolving, the MC-307’s Preset patterns have been updated to include fresh new grooves for today and tomorrow. There are a total of 240 all-new Preset patterns covering techno, house, hip-hop, and drum ‘n’ bass. All were programmed by top DJ’s and sound designers, ensuring that they can help users pack a dance floor. And for those wanting to program their own, the MC-307 offers 200 User patterns which can be entered in real time, or in step time via an improved TR-REC method that’s ideal for rhythm parts. With the new TR-REC mode, inputting scales and chords is even easier, allowing original phrases to be created more efficiently. Like the MC-505, the MC-307 has three independent, synchronizable onboard effects processors offering dedicated reverb, delay, and multi-effects (M-FX) including "Slicer," "Phonograph," "Lo-Fi," and a new "Isolator" capable of removing low, mid and high frequencies. Any of the MC-307’s multi-effects can be tweaked with the new Grab switch, allowing DJ’s to create exciting tonal changes with rhythmic precision. The MC-307’s powerful onboard sequencer boasts an impressive 95,000 note capacity and offers a choice of three quantize functions—Grid, Shuffle and Groove—as well as a built-in arpeggiator with 53 styles and a Realtime Phrase Sequencer (RPS) for instant triggering of musical phrases with a single button push. The MC-307’s connections include a stereo mix out, headphone jack, footswitch control, and MIDI In/Out—making it well-suited to both club and studio environments. Recent Roland headlines
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