MILLS Acoustics Offers New lower Factory Direct Pricing

December 22, 2008

MILLS Acoustics, USA is extremely pleased to announce a major roll-back in their retail product pricing. No longer will their guitar/bass cabs be sold through U.S. Retail Dealers but instead will be offered at discounted pricing direct to the Buyer from the Factory on all domestic sales. "Since our inception, we have set our price structure to allow the Dealers a more than fair margin while maintaining our build quality," according to a Company Spokesman. "But we know how hard it is for the working Musician to acquire quality U.S. gear and prices just keep going up. It is time for this to change and this is our way to do our part." He explains further, "The Dealer margin has always been our single biggest expense. This will no longer be the case for our Customers. And we enjoy meeting and chatting with the Players out there who regard tone as seriously as we do. It is a very cool part of the business."

The Company offers their award-winning Afterburner 412 and Mach 212 cabs in most models of Celestion, Eminence and EV speakers and has consistently received the highest User Reviews of any guitar cab. In addition, the Company is moving into a larger facility in February of 2009 and will be reducing delivery times as a result of improvements in efficiency.

MILLS Acoustics now sells its products Factory Direct in the U.S. and through a select group of Dealers overseas.

Product Features:

Celestion, Eminence and EV speakers
8 or 16 ohm mono with 14ga. Stranded copper wiring
18mm (3/4") /13 ply Baltic Birch, 100% throughout
Slightly oversized dimensions (height, width and depth)
Internal, "Afterburner" ported baffle increases articulation/projection
Steel reinforced inside cabinet corners
Removable plug-in casters with rubber feet
Heavy steel recessed handles
Steel corners (screwed, not riveted)
Heavy "basket-weave" fabric grille cloth
Limited lifetime warranty

All MILLS Acoustics cabinets are available now for shipping in the U.S. and Worldwide.

MSRP: Afterburner 412B with Vintage 30s $959.00, 212B with Vintage 30s, $749.00.

(Click for close-up)

For more information, visit their web site at http://millsacoustics.com.

Recent MILLS Acoustics headlines

MILLS Acoustics Offers New lower Factory Direct Pricing (2008-12-22)
MILLS Acoustics Releases Afterburner 412B Classic Cabinet (2008-12-16)
Mills Acoustics Introduces the EVM Series Afterburner Cab (2008-08-01)
MILLS Acoustics Introduces Mach 212B Guitar Cabinets (2007-10-04)
MILLS Acoustics Introduces THe Afterburner 412B-400 Electric Guitar Cabinet (2006-05-16)
MILLS Acoustics Introduces New Celestion-Powered Cabinets (2006-03-03)

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