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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Mapex Introduces The "Go Large" Bass Drum And Floor Tom Add-On Pack For M Birch Series Drums
May 23, 2006
Advertisement Mapex has introduced a bass drum and floor tom add-on pack that radically expands basic six and seven-piece configurations of the M Birch series. The M Birch "Go Large" Pack includes an additional 22 x 18 Bass Drum and an 18 x 16 Floor Tom with legs, plus a TH650 tom holder, B550A Boom Stand and P550A Bass Drum Pedal. Since its introduction in January 2005, the M Birch has enjoyed enormous success, due, in part, to the value added by Mapex's '6 for 5' and '7 for 6' promotions that reward purchasers with a free tom and mounting hardware. The "Go Large" pack converts standard M Birch configurations into 8 or 9-piece drum sets. Consumers can either purchase the pack with an original M Birch purchase or add on later as an upgrade. "Our M Birch customers have expressed an interest in larger configurations. With the M Birch 'Go Large' pack, players can expand their set-up to a very impressive double-bass kit," said Joe Vasko, Vice President and General Manager for Mapex USA. "This pack, combined with our 6 for 5 and 7 for 6 M Birch promotions, allows consumers to get into a gigantic drum set for a very reasonable price." The M Birch "Go Large" Pack carries an MSRP of $858.92 in the two recently introduced fade finishes, Black Forest Cherry and Black Forest Green. Transparent lacquer finishes (Transparent Cherry, Transparent Emerald Green, Transparent Honey Amber, Transparent Purple and Transparent Sapphire) list for $781.62.  (Click for close-up)Recent Mapex headlines
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