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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Music Rising Charity Auction To Be Broadcast Worldwide
May 21, 2008
The second annual "Icons of Music" charity auction to benefit Music Rising will be held May 31 at the Hard Rock Cafe in New York City. The event, produced by Julien's Auctions, will be broadcast live in high-definition on Auction Network at 9:30 a.m. EDT. Music fans everywhere can enjoy a front row seat to watch and participate in one of the most anticipated charity auctions of the year. Auction Network provides millisecond bid-to-live broadcast technology and secure real-time bidding across all currencies so participants can bid with confidence and stay on top of the action. Music Rising is a national campaign created by U2's The Edge, producer Bob Ezrin, and Gibson Guitar Chairman and CEO Henry Juszkiewicz with support from Guitar Center Music Foundation and MusiCares. The campaign's goal is to help rebuild the musical heart and culture of America's Gulf Region by replacing the musical instruments that were destroyed by Hurricane Katrina. Music Rising, administered by The Gibson Foundation, is currently focused on providing instruments to churches and schools in the region. "Auction Network captures the spirit and sport of live auction events and makes them instantly global," says Pamela A. McKissick, CEO and founder of Auction Network, a former executive with TV Guide Networks. "The 'Icons of Music' charity event is a perfect example of our strategy to allow more people access to world-class auction events they otherwise couldn't attend, which helps the auction house generate more revenue and gives viewers great entertainment and unique buying opportunities. In this case, a worthy cause like Music Rising and the people of the Gulf Region enjoy the benefits." Interested bidders can visit http://global01.auctionnetwork.vfx.com/UpcomingCatalog.asp?ShowId=30 to register and view an up-to-date video catalog with photos and details on the more than 400 lots available from U2, The Beatles, The Rolling Stones, Bob Dylan, Miley Cyrus, Jonas Brothers and more. Bidders must be registered 24 hours before the event begins. "The Icons of Music Charity Auction in 2007 was a great success raising more than $2.7 million to benefit Music Rising," says Darren Julien, President/CEO of Julien's Auctions. "It's exciting to offer a live interactive webcast so more fans can be involved to raise even more money for this worthwhile charity."  (Click for close-up)Recent Music Rising headlines
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