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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Epiphone Announces Limited Edition LP
August 26, 1999
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Gibson's Epiphone division has signed a licensing agreement with NASCAR to sell limited edition NASCAR Rocks Epiphone guitars. The guitar is a 3/4 size Les Paul shaped guitar and includes gigbag, strap, and cord. The guitar is available through Epiphone dealers and NASCAR Thunder stores. This announcement adds to the momentum of the Gibson-NASCAR connection as Gibson/ Epiphone are sponsors of the current 32-city tour, NASCAR Rocks On the Road with the Allman Brothers 30th Anniversary. NASCAR is currently ranked the number one spectator sport in America and a licensing/product powerhouse. "It's very exciting to be involved with NASCAR Rocks," commented Gibson CEO Henry Juszkiewicz. "There's a strong correlation between the excitement and roar of a race and the high energy of a rock concert. By offering this guitar and sponsoring the tour, we think we're getting the best of both worlds." As part of the promotion, participating dealers in the NASCAR Rocks markets are offering consumers free "Gibson Rocks NASCAR" bumper stickers to promote the relationship. The limited edition Epiphone guitar is the second in a series of Gibson NASCAR-related guitars. Gibson's Custom Shop division worked with Sam Bass (highly acclaimed NASCAR artist) to create the exclusive Dale Earnhardt guitar. Both the Epiphone and Dale Earnhardt guitar can be seen at participating dealers in NASCAR Rocks tour markets. For more information, visit their web site at http://www.epiphone.com/.Recent Epiphone headlines
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