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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Creative Updates Portable Audio Player
October 10, 1999
Creative Technology has introduced the next-generation Creative NOMAD II portable digital audio player at the 1999 Fall Internet World convention in New York. The NOMAD II is one of the exciting new devices that make up Creative's Personal Digital Entertainment (PDE) Internet solutions. A key feature at the core of the NOMAD II is its programmability, designed to be virtually future-proof. By incorporating this upgradeable feature, the NOMAD II can be programmed to support multiple digital audio formats such as MP3 and Microsoft Windows Media or software extensions that will be made available on www.nomadworld.com. In addition, NOMAD II is designed to enable consumers to download support for future digital rights management technology, including future SDMI compliance requirements, enabling the NOMAD II to play digital music in secure formats. The NOMAD II is designed for the active consumer, with features that emphasize quick setup and mobility. The new NOMAD II comes equipped with a Universal Serial Bus (USB) connection for faster transfer rates and hot-plugging connectivity, a wired remote for accessing the playback controls while on the move, a high-quality backlit LCD, and SSFDC (Solid State Floppy Disk Card) compliant flash memory card support in all configurations. And like the current NOMAD, the next-generation NOMAD II features a built-in FM tuner, MP3 playback and voice recording capability. Creative will, for the first time, include built-in support for the secure CD-quality audio of Windows Media in its next-generation NOMAD II. "Our goal at Creative is to continue leveraging our expertise in digital audio to offer the best solutions for the ever-changing audio market," said Hock Leow, chief technology officer at Creative. "We are committed to incorporating the most cutting-edge features and to providing access to the widest variety of audio content utilizing popular formats such as MP3 and Windows Media Audio. This next generation NOMAD digital audio player offers consumers flexibility, mobility and programmability - which is similar to the programmable nature of the highly acclaimed EMU10K1 audio processor on Sound Blaster Live! It is a product that will change as the industry continues to evolve." Key features not currently found in other portable players include:
Additional feature support found in the NOMAD II includes:
Industry Support Creative supports the Recording Industry Association of America (RIAA) and its Secure Digital Music Initiative (SDMI). The company has been an active member of SDMI since its inception in December 1998. Creative is working with SDMI to help develop and implement the recommendations of SDMI and create a standard for digital audio distribution that is acceptable to the recording industry as well as the PC industry and Internet community. Creative's overall focus is to satisfy current consumer demand by adapting to the changing industry. As new digital audio formats are introduced to the market, Creative will evaluate and consider them for updating its line of digital audio players. Pricing and Availability The Creative NOMAD II will begin shipping in volume in Q1 2000. It will be available at under US$400.00. For more information, visit their web site at http://www.creative.com/.Recent Creative Labs headlines
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