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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Sound Blaster Live! Platinum from Creative
October 08, 1999
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Creative Technology Ltd.announced the availability of the Sound Blaster Live! Platinum audio card, a digital audio solution that provides the most demanding users with a strong set of applications for Internet audio, music applications and gaming. The new audio accelerator boasts the new Live! Drive, an innovative front-end console that provides easy and convenient connectivity to a wide array of analog and digital devices ranging from general consumer accessories to sophisticated hi-fi equipment for professionals. The Sound Blaster Live! Platinum sound card is a feature-laden solution that offers unparalleled options for consumers and digital musicians looking for front panel connectivity. By integrating a front panel connection to virtually any audio source, the Live! Drive eliminates the need to connect consumer electronic devices and instruments directly to the back of the sound card. The Live! Drive features a coaxial SPDIF input, coaxial S/PDIF output, MIDI input, MIDI output, line or microphone (Mono) input, and a headphone output with volume control. Users looking for immersive entertainment experiences will value the music playback and movie sound capabilities enabled by AC-3 pass through support. Sound Blaster Live! Platinum also offers easy connectivity to Creative's DeskTop Theater 5.1 DTT2500 Digital speaker system. Designed for users seeking the ultimate desktop solution for digital audio creation and playback, Internet music and power gaming, Sound Blaster Live! Platinum offers a full feature set of the most innovative applications and utilities available today. Combining key elements of both the Sound Blaster Live! X-Gamer and MP3+ solutions, the Sound Blaster Live! Platinum gives users unprecedented control over content creation and enhancement through options such as customized "pre-sets," software to organize and edit a variety of sound files and CD 'ripping' software. "We set out to create a new benchmark in computer audio, and that's what we have delivered with the Sound Blaster Live! Platinum solution," said Sim Wong Hoo, chairman and chief executive officer of Creative. "From enhancing MP3 files with Environmental Audio™ to giving musicians unequaled flexibility with our Live! Drive , we have set a new standard for digital desktop music and sound creation with the Platinum." Another element featured in the Sound Blaster Live! Platinum solution is Creative's LAVA! (Live Audio Visual Animation) interactive music technology. LAVA! allows users to create and playback a visual montage that animates music files with synchronized 3D images. Recently debuted at Woodstock 99, the LAVA! player generates images in real-time that respond to different frequencies in the music, creating an "instant 3D music video." Gamers will enjoy the effects of Environmental Audio with its high-quality reverb and its improved 3D positioning and support for effects like occlusion and obstruction. For a head-start on the action, three hot new games are bundled with the Sound Blaster Live! Platinum solution: "Descent 3," "Need for Speed 4: High Stakes" and "Thief: The Dark Project." Key Features of the Sound Blaster Live! Platinum
The Sound Blaster Live! Platinum is now available through Creative's extensive network of distributors and resellers in the U.S. at an estimated street price of US$199.99. For more information, visit their web site at http://www.creative.com/.Recent Creative Labs headlines
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