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127th AES Convention Coverage (New York, NY Oct. 9-12)
PRESS RELEASE
Textango.com Launches Mobile Billing and Music Delivery Platform
August 17, 2007
Advertisement This summer marks the launch of Textango.com, the revolutionary, patent-pending mobile billing and music delivery platform. Textango allows anyone, anywhere in the United States and 30 other countries to purchase music simply by sending a premium text message with their cell phone. The unique component to Textango is that the consumer is billed on their cell phone bill, allowing for impulse purchasing when prompted at concert venues, over the radio, via print advertisements, etc. The music purchased is then downloaded off of Textango.com at any time by entering the mobile number. Some of the countries involved include United Kingdom, Australia, Germany, Finland, Sweden, & South Africa. Textango is the first to market this mobile billing process. Textango offers better payouts to musicians directly-roughly 50-54 percent of the retail price of an album or song-keeping only 4 percent of retail with the company itself. This is a significantly better percentage than other traditional download services. "We are very excited to empower our labels, artists, and clients with a mobile billing option for impulse purchasing. We have artists selling through Textango that have seen major growth in their sales because of Textango's convenience," says Thomas Scriven, Co-Founder of Textango.com. "The biggest music buying demographic in the world does not have credit cards. We believe that this is the beginning of a solution for the revival of the music business." Textango's revenues are generated through keyword registration by artists and through sales of recorded music, which are instant and renewable resources of revenue for the company. Textango also takes a percentage of the premium text message fee-percentages are carrier-specific. Additionally, artists wanting additional exposure through paid promotional campaigns can do so with the site. Agreements are in place with most major mobile carriers in the United States, except for T-Mobile, with pre-approved price points for each carrier ranging from 0.30 to 14.99 for songs and albums. The purchasing system and content delivery platform is compatible with each of the carriers creating a user-friendly service. For more information, visit their web site at http://www.textango.com/.Recent Textango headlinesMore Textango HeadlinesSimilar Products at Musician's Friend
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